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Techy Links Articles
Welcome to The Techy Links Website Directory. Here
you can find links to some of the best websites available
on the internet. We manually approve all the websites
we add to this directory one-at-time for quality control.
Our featured categories are ecommerce, marketing,
web design, retail and computer related websites.
Linking IS Queen
If content is king, then linking is the queen that shares his throne. We have
all heard about adding content to your site to give the search engines fodder to
consume. But the secret to luring the search engines is the links to your site.
Today's search engines look very carefully and critically at who is linking to
you, and what it is that they are saying about you. A link from a leader in your
industry carries a lot of weight and means that your site is important. Two
links from industry leaders means your site is even more important. 100 links
from random web sites, from industries you are not even related with, means
almost nothing. Thus, getting links is only the start; the important thing is
getting good links from quality web sites.
Why
do links matter?
Since the arrival of Google and their PageRank,
search engines have put a lot of weight on links to a site. There used to be
simple ways to get good rankings: Meta tags, titles, keyword density, etc.
Today, things have become more complex, with search engines now using a very
complicated algorithm that involves:
- links to your site,
- what is written in those links,
- who is linking to the site that links to yours,
- what are the keyphrases used in those links,
- what is the quality of the site that is linking to yours,
- how many other links does that site have,
- how many links out (and to what sites) does your site have,
- and other such criteria.
To use a rather appetizing
analogy, these new criteria are added to the stew that is your site, along with
the quality and quantity of the content. Left to simmer on the worldwide web,
this stew is then eaten up by the search engines depending on how well your site
matches the aforementioned criteria. Put differently, the king and queen must
join together to turn your site into a number one result. How do we get links?It all starts with content.
No one will link to you unless you offer quality information about a particular
subject. If you are in real estate, you must offer information about the area
you sell. If someone wants to buy in your area, first s/he will want to learn
about it, so you will need to have good resources about that area. The next step
is to find new sites that would benefit from your site's information; new sites
whose clients would potentially buy your real estate. For example, one of our
clients (www.monlac.com ) sells real estate in
the Laurentians area of Quebec. Their site has content on activities in Quebec
and the nearby Laurentian mountains. Thus, we will be soliciting links from web
sites such as the nearby water parks and ski hills, nearby towns, lake and
boating associations, and local construction web sites to name just a few. To
these web sites, not only will linking to www.monlac.com make their customers happier, but it is in their best interest
that the site sells real estate since it brings in more business for them.
How do you solicit links?
To
solicit sites you have to use a lot of elbow grease. Send out personalized
emails to these sites. Don't send out mass emails or spam. Be friendly, and
point out the benefits of linking to your site. If you are lucky, maybe 1 in 3
emails will get a response. It is frustrating and discouraging, but keep your
spirits up. Many times a site is perfect but they don't ever update it, so your
site won't get the link in because nothing ever changes on the solicited site.
Don't waste too much time on sites that haven't been updated in years. It is
also important to follow up. Until you get a flat out denial, keep saying "Hi",
and keep it personal. Keep track of who you have contacted and what you have
written or said because you have to make it seem like they are the only person
you are contacting. As soon as they get a sniff that you are sending out a mass
email, or that you are using the exact same approach with other sites, you will
probably lose their respect - and their business!
Do not forget to
submit to the directories such as the Open Directory Project (www.dmoz.org),
because getting listed here counts for a lot in all the big search engines. Take
your time and choose the right category to submit to. Also, read about how they
want their descriptions and titles written, and write them that way. These are
the keys to getting into the directories.
Soliciting links is a very
time-consuming (and frustrating) venture, but it is essential to getting good
rankings in the search engines. It takes a lot of patience and a lot of time.
Getting your first link is like getting your first sale. It is just as hard -
and just as satisfying.
Contact US
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Link
Exchange
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Website
Owners
If you own a website exchanging links is an important part
of generating traffic since the concept of Internet marketing
was first established, but at least 90% of people looking
to trade links don’t understand the real benefits and, therefore,
fail to make the most of them.
The vast majority of web site owners think that exchanging
links is only helpful because it can boost their rankings
in search engines such as Yahoo.com. They are however, useful
for this purpose since the number of links back to a site
is figured into ranking calculations. But according to WebSideStory’s
StatMarket Web site optimization service, search engines
account for only little more than 13% of an average web
site’s traffic. Believe it or not ?
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Articles
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Reciprocal
Links
So how do you identify sites that can send you more of direct
traffic? Here are some pointers to consider while exchanging
links...
Online
Store Traffic
So you’ve finally created a website for your small online
store! Now you think, “How do I get people to visit my
site?” ...
Content
is King
Then linking is Queen: Today’s search engines look very
carefully and critically at who is linking to you, and
what it is that they are saying about you...
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