Welcome to The Techy Links Articles Page. Here
you can find stories to help with development of web design, marketing, and development.
Our featured categories are ecommerce, marketing,
web design, retail and computer related websites.
Featured Articles
Nothing markets a site
better, spreading it like wildfire, than having a viral product, tools or
processes. And nothing makes it more capable of generating revenues than being
sticky, because people only part with their money after they are comfortable
with a product, after they’ve seen it a few times and interacted with it
somehow.
If content is king, then linking is the queen
that shares his throne. We have all heard about adding content to your website to
give the search engines good stuff to consume. But the secret to luring the search
engines is the links to your website. Today’s search engines look very carefully
and critically at who is linking to you, and what it is that they are saying
about you. Some people say Linking is King. What do you think?
By now, most
web marketers know that the Alexa.com ranking of their site is important. It
gives an independent measure of your monthly unique visitors and reach on the
Web to potential advertisers.
If you ever used Google
AdWords to advertise your product or service online, you’d have experienced the
sheer power of this online advertising medium.
I was all set to write an article predicting
the future of search engines, when Yahoo dropped Google and replaced it with its
own engine. Now that’s big news. In less than twenty-four hours, Google went
from about 79% of the market share to about 51%, almost overnight. And what a
welcome relief it is too! Being #1 in Google was great, but when you had the
misfortune of dropping even a couple of positions you really felt it. Now there
will be more stability; if you drop in Google today, your hits from Yahoo will
remain consistent.
Ever see a website that seems
to speak a foreign language...in English? We encounter many SEO client websites
that rely on buzzwords in the page copy to get the word out about their product.
The problem lies with visitors who may not be familiar with those terms. This
means optimizing with buzzwords may not be the best way to gain traffic. If your
prospective visitors are not searching for those terms, how do they find your
website?
Exchanging links has
been an important part of generating traffic since the concept of Internet
marketing was first established, but at least 90% of people looking to trade
links don’t understand the real benefits and, therefore, fail to make the most
of them.
The Web continues to
change at a pace so fast it has to be measured in dog years and in ways that
make it more interesting and potentially culture changing than even the most
wild-eyed Internet visionary of two years ago could have predicted. While
privacy advocates were sidetracked with the idea of governments controlling
encryption, ingenious ad agencies and smart marketers have figured out how to
use the Web as a direct marketing tool that will soon make the billion dollar
junk mail business seem like a panty-waisted 97 pound weakling on a beach full
of sand kicking bullies. The privacy issue is significant. However, the business
possibilities are so huge that the privacy part of the issue is likely to be
smashed into a smear of mud beneath the stampeding feet of big business.
So you’ve
finally created a website for your small online store! Now you think, “How do I
get people to visit my site?” If you’re like most new website owners, you wonder
how to bring potential customers to your site without spending lots of money on
expensive advertising. In order to help you, I’ve compiled a small list of five
methods that I have used to drastically increase traffic to my own site. I’ve
also listed two websites under each tip that will help you get started
implementing these suggestions.
No matter what type of
home-based business you operate, chances are ebooks are already or should be
part of it. Most of us are familiar with the term and probably have seen at
least one ebook, but you may not have realized how beneficial they could be for
your business.
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